French-speaking Switzerland: How insurance has fostered the boom in pets

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The cost of veterinary medicine and the heartbreak of euthanasia for financial reasons encourage more and more animal owners to take out insurance.

Switzerland is the country with the most expensive veterinary care in the world.  What drives pet owners to take out

Switzerland is the country with the most expensive veterinary care in the world. What drives pet owners to take out “health insurance” for their four-legged friends.

DR

According to an American study, 88 to 98% of pet owners consider their dogs and cats to be full members of the family. And, unlike farm animals which have a utilitarian function, pets have above all a social role. Despite the love that animal keepers may feel for their four-legged companions, sick animals are often euthanized because their owners could not afford the financial cost of care. The limiting factor of the financial aspect pushes more and more people to take out insurance for their animal.

The pet insurance industry is booming. “We are fighting tirelessly to reduce the number of euthanasia cases for financial reasons”, announced on the occasion of its twenty years of existence. Animalia, the number 1 insurer in the branch.

“Without it, my dog ​​would have died”

“Without the insurance, my Rumy would no longer be in this world”, testifies Marie. The labrador retriever of this Geneva teacher, mother of two daughters, experienced major health problems that caused five-figure costs. “Today, everything is back to normal,” she smiles.

“My Rottweiler had a very serious illness between 2019 and 2021. The insurance reimbursed me around 15,000 francs. Now, my little one is in great shape, ”smiles Noémie, a merchant from Vaud.

1.5 million cats, half a million dogs

In Switzerland, there are around 1.5 million cats and 500,000 pet dogs. In the country with the most expensive veterinary costs in the world, insurers are rushing into the breach with a slogan that could be summed up as follows: “If you really love your pet, you have to insure it”. A discourse that serves as the basis for the marriage of convenience between insurers and animal owners.

(apn)

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