Google Ads Latency Issue Confirmed With Ad Reviews

Google has confirmed an issue with the Google Ads Console where there is “higher than normal latency” during the ad review process for Responsive Search Ads (RSA). Google said this impacts a “significant subset of users.”

If you notice a slowness in the Google Ads console, know that Google is working to fix it.

The opinion. Google Posted “We are aware of an issue with Google Ads affecting a significant subset of users. We will provide an update by April 4, 2022, 07:00 UTC detailing when we expect to resolve the issue. issue. Please note that this resolution time is an estimate and subject to change. Affected users can access Google Ads, but see error messages, high latency, and/or other unexpected behavior. Currently, responsive ads on the Search Network (RSA) may experience higher than normal latency during the ad review process.

Correct the ETA. There is currently no specific estimated date when this issue will be resolved, but Google is working on it and promises to give us an update by Monday on this issue. I suspect it will be resolved sooner, but we’ll keep you posted.

Why we care. If you experience slowness, you should know that it is not your fault. Google has a problem they are working to solve. So come back later or postpone work until Monday.


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About the Author

Barry Schwartz is editor of Search Engine Land and a member of the SMX events programming team. He owns RustyBrick, a New York-based web consulting company. He also runs Search Engine Roundtable, a popular search blog on highly advanced SEM topics. Barry’s personal blog is called Cartoon Barry and he can be followed on Twitter here.

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