In an official blog post, Google announces new cookie consent options in Europe to comply with European laws. More concretely, users will now have the choice between the following 2 buttons: Accept all Where Refuse all. They will be displayed in the same way as you can see in the image below. You also find a third button More options to personalize your choice of cookies.
These new cookie options are first launched in France and will soon be rolled out to the rest of the European Economic Area, with the UK and Switzerland also affected.
New cookie options following the record fine from the CNIL
As a result of these conversations and in line with specific CNIL guidelines, we have completely overhauled our approach, including changing the infrastructure we use to manage cookies, says Sammit Adhya, Product Manager at Google.