Google makes it easier to refuse cookies on its platforms after a record fine

French justice had imposed a fine of 150 million euros on the search engine in January, because it was too difficult for the users of its platforms to refuse the tracking of their navigation.

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The search engine giant abandons the showdown. Google announced that its European users could now refuse the deposit of “cookies” and the tracking of their navigation with one click, in a blog post published Thursday, April 21.

The American search engine was sentenced in January by the Cnil, the French personal data regulator, to 150 million euros and to modify its systems within three months. The Cnil deplored that the refusal of cookies (files that track the searches of Internet users for the purposes of navigation or targeted advertising) is much more difficult than their acceptance on Google platforms.

Since the entry into force of the European regulation on personal data (GDPR) in 2018, websites are required to comply with stricter rules to obtain the consent of Internet users before depositing their cookies. Google announces that it has “completely overhauled” their approach on this subject: concretely, the banner presented during a first visit to its platforms will now make it possible to refuse the use of cookies with a single click.

Google’s update has started rolling out in France on YouTube and will gradually roll out to all of its platforms in the European Economic Area (European Union, Iceland, and Norway), the United Kingdom, and Switzerland.

“These changes impact not only our search engine and YouTube, but also creator sites and content that rely on cookies to grow their business and generate revenue.”, points out Google. The company is trying to develop new tools to preserve its advertising-based business model, while complying with new regulatory requirements.

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