9 months after the arrival of Google Page Experience on mobile, the deployment of the update on desktop has just been announced. As a reminder, the objective of this update is to integrate criteria linked to the user experience, such as the Core Web Vitals indicators for example, into the page evaluation method.
The page experience update is now slowly rolling out for desktop. It will be complete by the end of March 2022. Learn more about the update: https://t.co/FQvMx3Ymaf
—Google Search Central (@googlesearchc) February 22, 2022
What are the criteria for Google Page Experience on desktop?
Ranking is based on on-page web experience signals, already used on mobile. Google recommends certain performance thresholds to be reached for certain indicators, such as loading time for example. To assess the latter, essential web signals (Core Web Vitals) are measured:
- CLS (Cumulative Layout Shift): indicator that measures the visual stability of the user interface. According to Google, a good CLS score is between 0 and 0.1, and above 0.25 is a bad score.
- FID (First Input Delay): indicator that measures interactivity. According to Google, a good FID score is below 100 milliseconds, and above 300 milliseconds is a bad score.
- LCP (Largest Contentful Paint): indicator that measures the loading time. According to Google, a good LCP score corresponds to the loading of the largest visible element of a web page in less than 2.5 seconds. Beyond 4 seconds, it is a bad score.
Other criteria that are taken into account on desktop are HTTPS security and the absence of intrusive interstitials. Unlike the mobile version, ergonomics is not one of the elements that count in the update of Page Experience on desktop. The firm indicates that “When a site has separate desktop and mobile URLs, with proper configuration, the signal is based on the URLs users see on desktop”.
Google also states that they “Help site owners analyze how their desktop pages are performing in terms of on-page experience, using a Search Console report” .
What impact does this update have on SEO?
Announced since 2020, then deployed on mobile first in June 2021, this desktop update should not surprise web professionals. Indeed, many sites have already anticipated its arrival by optimizing their user experience.
Google Page Experience for desktop shouldn’t cause a big upheaval in site rankings. In addition, the search engine specifies that quality content remains essential to benefit from a good referencing, betting everything on the user experience will not be enough. Be careful, however, because with equivalent content, it is this point that will make the difference, so it is essential not to neglect it. It is urgent for SEO experts and site owners to take care of this now, if they haven’t already.
Already fully active since August 2021 on mobile, the update has just started rolling out to desktop, and should be fully available by the end of March 2022.