Google Stadia moves to white-label partnership model, branded Google Stream

Stadia, Google’s consumer-focused platform has lacked success. The company decides to turn it into a white label partnership under the name of Google Stream.

Google has had years of limited success with its Stadia cloud gaming service. Very recently, Business Insider announced that the company aims to sell the technology to other partner companies.

The unpredictable failure of Stadia

Following its grand launch in 2019, Stadia experienced a limited success. For those who had high internet speeds near Google data centers, it proved effective. Even so, the technology failed. Apparently the platform didn’t have exclusive games as Google shelled out millions to secure easily accessible game ports elsewhere.

Because of its pricing model, players were forced to buy games individually. Furthermore, she lacked support from Google and does not appear on android and GoogleTV only after a year and a half.

According to InsiderStadia aimed one million monthly active users by the end of 2020. Unfortunately, this goal is missed by 25%.

Google’s cloud gaming service will therefore be repackaged into a white label product and will bear the name of Google Stream. It will join forces with partners such Platoon, Capcom and Bungie.

Google Stream, a white label partnership

Google Stream now consists of repackage back-end technology for other companies.

Platoonthe manufacturer of exercise equipment for example, will use it to support games running on its bikes.

Furthermore, Bungiethe video game developer best known for Halo and Destiny also joined the group. According to Insider, the two companies have made “significant” progress in reaching an agreement allowing the developer to launch its own streaming service.

A deal is also being discussed with the Japanese game publisher. Capcom. For him, the platform will allow players to try game demos on its website.

Acquisitions dominate the games industry

Merger and acquisition activities help decide which companies will succeed in creating a consumer cloud gaming service. Until now, Microsoft is in the lead, it owns both the gaming brand Xbox and the cloud platform Azure.

The company has a service of beta cloud gaming and a Game Pass subscription, allowing access to multiple titles at no additional cost. In 2020, it acquired the game publisher ZeniMax/Bethesda for $7.5 billion, giving him franchises like The Elder Scrolls, Fallout, Doom and Quake.

Again, this year she blew my mind with her announcement of acquisition of the publisher Activision Blizzard for $68.7 billion. This would allow him to obtain, among other things, Call of Duty, World of Warcraft, Diablo, Overwatch and Candy Crush. However, the acquisition has not yet been finalized, threatening Activision’s contracts with Google Cloud.

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Source: datacenterdynamics – Credit:

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