Google unveils its arsenal against pirate sites

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Google has just unveiled its detailed arsenal against pirate sites in a document addressed to the American Office for Copyright. While some measures are already known, others are new.

google fight hacking
Credits: Pixabay

For several years now, Google has expanded its arsenal to counter and harm the activities of pirate sites. In 2020, the arrival of new updates to Google’s algorithms also caused the collapse of traffic on illegal download and streaming sites.

However, and despite the efforts of the Mountain View firm, complaints of copyright infringement have also increased in recent years with the rise of certain sites such as PopCorn Time. To deal with this, Alphabet, the parent company of Goole, has set up a wide range of anti-piracy measures. Recently, the web giant sent a document to the American Office of copyright (Copyright Office) in which it precisely details its arsenal against pirate sites.

Read also: Hacking – rights holders ask ISPs to share the personal data of hackers

Google disables advertising on flagged URLs

And if certain measures are already known to the general public, others are, on the contrary, completely new. Note that this document has been requested by the Copyright Office to provide an update on technological measures for copyright protection, for the development of a new version of the DMCA. On this point, Google is hostile to the idea, believing that the company is already doing enough to fight against piracy.

But then, what are the anti-piracy mechanisms recently implemented by Google? Let’s first mention demotion of pirate sites in search results. This method is not new (it was launched ten years ago), but the firm has added something new to it: the possibility for rights holders to indicate whether reported content is “unpublished” or “Always available at the cinema”. When this is the case, Google can apply tougher ink penalties, with an even harsher demotion in search results.

Another unprecedented measure concerns Google’s advertising activity. Indeed, when the company receives a notification of removal of a URL that violates copyrights, it will be able to check if the site in question broadcasts advertisements via Google to finance itself. If so, Google will disable them on the site and in search results where the reported URL appears.

Source: Torrent Freak

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