how does the real estate sector carry out its digital transformation?


For several years, digital has been installed in multiple sectors. Several business lines are gradually turning to technological solutions in order to improve the daily lives of their employees or to offer a new customer experience. In turn, the real estate market is progressing steadily in this revolution.

From the construction of real estate programs to the signing of distance contracts, many tools are an integral part of the daily life of real estate professionals, but also of insurance. In this sector, the digital transformation seems to have got off to a good start thanks to new technologies, artificial intelligence and data.

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Technological solutions to adapt to new uses

Restrictions linked to the health crisis have put a brake on real estate activities. Faced with a paralyzed market, each party had to find solutions. It is in these circumstances that technology has proved essential: platforms for renting a property in a few clicks, videoconferencing tools for holding general meetings of trustees or, more simply, carrying out insurance simulations quickly on sites like the Maaf.

These changes ultimately respond to new uses and needs of consumers: to have a fluid and omnichannel customer experience. To meet these expectations, procedures that have already existed for several years are transformed thanks to technology, such as visiting an apartment. Immersive, interactive and engaging, virtual tours remove the barriers set up by distance. They allow all those who wish to discover accommodation located near or far from their home. Not being rushed by multiple physical appointments, a real estate agent can spend more time advising them.

This digitization also involves simplifying processes. Real estate agencies have developed multiple digital tools to digitize the entire sales process, allowing them to focus on their core business. On dedicated platforms, customers can build their file at their own pace and in just a few clicks.

It is the same when it comes to subscribing to insurance: the request can be made online in less than ten minutes. Thanks to management tools, insurance players centralize an insured’s information and automate the process of managing their contract. This streamlines the process and ensures responsiveness from insurers when processing requests.

Thanks to the implementation of an extranet, policyholders can then quickly access all the elements of their contract or declare a claim. More time is then given to advising and supporting customers, who benefit from real-time monitoring. These digital tools also meet the need for immediacy sought during their procedures.

The central role of data and artificial intelligence

To continue their digital transformation, some real estate or insurance professionals are now interested in companies that are developing technological innovations integrating data. Processed and shaped, it allows them to refine the targeting of their customers using visualization tools. With advanced algorithms, it is even possible for them to perform predictive analysis to anticipate the needs of their customers. The data collected, relating to the market, to buyers or tenants and to the environment, helps to anticipate customer behavior and to offer them personalized offers.

The same is true for insurers. If their activity has always relied on data analysis to define risk profiles or establish statistics on claims, digital makes available new sources of data, such as those collected online (comments, opinions, etc.) . They are then analyzed by machines using artificial intelligence (AI). This allows insurance professionals to anticipate the future needs of their customers and adapt their services accordingly.

The benefits of AI seem obvious to insurance players. According to a Statista study, 84% of French investors surveyed believe that AI will revolutionize the insurance sector.

Finally, this digital transformation offers professionals in these sectors solutions to problems they already encountered before: anticipating the needs of their customers, facilitating administrative procedures and streamlining the experience offered.

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