The aim of this campaign: to fight smoking and allow mothers-to-be to save almost £2000 a year.
Although there hasn’t been much research into nicotine consumption through e-cigarettes during pregnancy, local authorities in Lambeth London Borough Council – a borough council in south London – have their pick. They will offer e-cigarettes to pregnant women to encourage them to quit smoking, The Independent reports.
The aim of this campaign is twofold. On the one hand, the council hopes these free vapes will save expectant mothers nearly £2,000 a year (about €2,300), money that would otherwise be used “to maintain smoking habits.”
On the other hand, the local authorities also take into account a not insignificant health aspect. “Smoking during pregnancy is actually the main risk factor for poor birth outcomes, including stillbirth, miscarriage and premature birth,” a spokesperson for Lambeth London Borough Council told the UK media.
A better alternative, but not without risks
This new measure aims to “improve the health of families” and allow households to save significant sums of money. Lambeth London Borough Council also claims that data shows that women from low-income households are much more likely to smoke during pregnancy. This campaign thus takes on its full meaning in Lambeth since “more than 3,000 households [de ce borough] fall below the poverty line due to smoking,” says The Independent.
However, local authorities acknowledge that “it is preferable for pregnant smokers to stop smoking without continuing to consume…
Read more at Slate.fr.
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