Innovation: How about napping in a giant dog bed?

“Plufl is so comfortable you might not want to sleep in your bed anymore.” This promise comes from the advertising spot which praises the merits of an extraordinary object: a human-sized dog bed (172 x 96 cm). It is an occasional piece of furniture in which we take a nap. It was created by Noah Silverman and Yuki Kinoshita, two former students of the University of British Columbia in Vancouver (CA). On April 12, they launched a fundraising campaign on Kickstarter with a goal of US$25,000. To date, they have already harvested 300,000.

Subscribers can order the basket at a preferential rate: it will be sold for $499 (excluding taxes and shipping costs) and will be available from November, only in Canada and the United States initially. The object is composed of a memory foam structure lined with a faux fur cover. These materials as well as the design have been defined to guarantee maximum relaxation.

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