In l’Empreinte, we try to understand, together, how today’s brands are committed or not, for our planet and for our society. Each week, Alice Vachet therefore receives start-upers, CEOs of large groups or even CSR directors who explain to her how their company is committed to carrying a revolution of impact on our planet, a footprint.
In this new episode of L’Empreinte, Alice Vachet receives Marie-Doha Besancenot, Brand, Communication & CSR Manager at Allianz, the world’s leading insurance brand. In a context of climate change, how can an insurer anticipate and provision risks? What protection should it provide to individuals and businesses? And how does it engage in the face of environmental and social challenges to help build a more sustainable model? What choices in terms of responsible investment? These are all topics that are discussed in this casual exchange.
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Marie-Doha Besancenot of Allianz: insurance, a key sector to accelerate the ecological transition?