Mbappé absent from sponsorship operations

This Tuesday morning, while a morning of sponsorship and marketing obligations was on the program for the players of the France team, Kylian Mbappé refused to participate. Explanations.

It is an action that will have no consequences, in the short term, on the athlete in the France team. But it is far from trivial. This Tuesday morning, while a morning of sponsorship and marketing obligations was on the program for the players of the French team with Volkswagen, Uber Eats, Orange, Xbox, Coca-Cola and Konami, Kylian Mbappé chose not to attend. to participate.

A strong gesture on the part of the 2018 world champion which follows several months of fruitless negotiations between his family, his lawyer Delphine Verheyden and the French Football Federation via Florence Hardouin, the institution’s general manager. The last meeting between the two parties dates back less than a month. Further discussions should take place in the coming days.

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The striker does not accept his name being displayed alongside sponsors he does not subscribe to

Through these negotiations, Kylian Mbappé wants a change in the agreement between the players of the France team and the FFF on the use of the image of the latter dating from 2010. After the World Cup in South Africa , Noël Le Graet, the president of the Federation had wished, via this agreement, that the players no longer receive bonuses outside international competitions and image rights distributed equally between the 23 players at each gathering. The equivalent of 20 to 25,000 euros per meeting currently.

In his claims, Kylian Mbappé wishes to have a greater say in the use made of his image in the France team. The attacker does not accept his name being displayed alongside sponsors he does not adhere to. Involved in child nutrition, Mbappé is not comfortable with certain brands associated with the Blues.

It should be noted, however, that the Parisian played the game on Monday when he arrived in a Volkswagen vehicle, and that he trains like his teammates with equipment bearing the partners’ logos.

Faced with the impasse in the negotiations, Kylian Mbappé therefore decided to refuse to participate in the activities at Clairefontaine. A choice that required the intervention of Noel Le Graët, who spoke with the Frenchman on the phone. The president nevertheless tried to change the Parisian’s decision, in the face of sponsors unhappy to have to do without the player with the most media coverage in the France team. But Kylian Mbappé will not budge and intends to go all the way. Without changing his habits on the ground. The tricolor showed no signs of a disturbed player in training during the afternoon, and even finished with a smile.

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