Optimally, a San Francisco-based digital experience platform (DXP) provider, announced that it has entered into a strategic partnership with Google Cloud, which includes moving its experience solutions to Google Cloud. According to company officials, the multi-year deal brings digital-focused marketing solutions to market.
Through this new partnership, customers will have access to the experimentation capabilities of Optimizely and Google Cloud’s secure infrastructure and AI, ML and analytics capabilities. Optimizely’s Web Experimentation and Full Stack Experimentation allow marketers to test their personalized engagements. Google Cloud and Optimizely will also coordinate a joint go-to-market and sales execution strategy to deliver experimentation solutions to customers.
As part of the multi-year agreement, Optimizely and Google Cloud will collaborate on co-innovation, developing new and expanded digital offerings. Optimizely’s joint experimentation and Google Cloud customers have access to data-driven decision making and optimized customer experiences that Optimizely’s experimentation solutions will deliver on Google Cloud.
“I couldn’t think of two tech companies more relevant to data-driven growth marketing than Google Cloud and Optimizely. We share the same philosophy on leveraging data, AI and experimentation to replace guesswork with certainty,” Alex Atzberger, CEO of Optimizely, said in a press release. “By entering into this strategic partnership with Google Cloud, we are empowering marketers to unleash their digital potential, create exceptional customer experiences, and drive strong business results, all on a trusted and secure platform. It’s a real win-win-win situation for Optimizely, Google Cloud, and the marketing industry as a whole. »
Optimizely launched an integrated version of its B2B Commerce Cloud and Content Cloud products in December. The integration allows these two products to be implemented together, allowing brands to reach audiences with content strategies and work more effectively across large teams of marketers, according to the officials. business.
According to Crunchbase, Optimizely had nine funding rounds totaling $251.2 million. Episerver, a web content management and digital experience platform provider, acquired Optimizely in September 2020 and rebranded Optimizely.