Privacy is your priority? Forget Android, choose an iPhone

Privacy is your priority?  Forget Android, choose an iPhone

Like its Chrome browser, Google recently announced its desire to limit data tracking on Android applications. The name of the project? Privacy Sandbox. His goal ? Limit the amount of user data that advertisers can collect from their browsing and app usage.

However, little is known about the project for the moment, but it is not yet implemented.

Google plans to release developer previews in the coming months, and a beta will be available by the end of the year. The goal is to allow developers to review initial design proposals and share their feedback.

Google is concerned about the upheaval of its ecosystem

What is clear is that Google fears disrupting its app ecosystem by making changes too quickly.

“Currently, more than 90% of apps on Google Play are free,” writes Anthony Chavez, vice president of Android product management, security and privacy at Google, “enabling billions of users to access valuable content and services. Digital advertising plays a vital role in making this possible. But to ensure a healthy app ecosystem – benefiting users, developers and businesses – the industry must continue to evolve how digital advertising works to improve user privacy. »

While the project is still in its infancy, Google appears to be concerned that making app data more private could scare off developers and deter them from creating free apps, though they don’t know what would be done. in place.

“We know this initiative needs input from across the industry to be successful. Many partners have already told us that they are interested in working together to improve Android advertising privacy, and we invite other organizations to join. »

Google won’t follow in Apple’s footsteps

Google also took the opportunity to criticize Apple’s App Tracking Transparency (ATT) feature.

“We recognize that other platforms have taken a different approach to privacy and advertising, outright restricting existing technologies used by developers and advertisers. We believe that – without first providing an alternative, privacy-preserving path – such approaches can be ineffective and lead to adverse consequences for user privacy and developer businesses.

On this subject, we can cite Meta, formerly Facebook, which estimates that the changes made by Apple will cost it $10 billion this year alone.

Users yearn for more privacy

The problem is that the path chosen by Apple has been effective for the people who matter – the users. When given the choice to decide whether or not to allow apps to track them, the vast majority of them chose to preserve their privacy. Apple also paved the way for greater transparency by requiring app developers to disclose how the data collected by their apps would be used.

That’s why Google had to come out in favor of more privacy. But it’s also clear that the web giant doesn’t just want users to decide, and is looking for a solution that will give it more control.

The result for users? If you want to protect your privacy on a mobile device, the choice is clear: buy an iPhone and ditch Android.

Source: ZDNet.com

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