The Smart Lab: How to Leverage “Google My Business”

A “Google My Business” profile is a must-have for your jewelry store’s marketing plan. This is one of the most effective ways to ensure your jewelry store is visible in your community and seen by your customers.

With a Google My Business profile, you can provide store hours, photos, location, types of jewelry and services you offer, customer reviews, links to your social media channels, answers to common jewelry questions and more. Google wants you to include as much information as possible.

Once you have a profile, your jewelry store can start showing up in Google search results, maps, and more.

Your profile is seen in all Google services and the best part is, it’s free.

Keep in mind that a Google My Business profile is only for businesses that have a physical location. If you’re just selling online, you can’t create one.

This is the one big advantage independent jewelers have over the big online-only jewelry sellers; use it.

Here are four ways to optimize your Google My Business profile and generate more business in 2022.

1. Interact with jewelry consumers.

Your Google My Business profile gives you the ability to interact online with people looking for an engagement ring or other jewelry.

Through your profile, you can allow direct messages, answer jewelry questions, and respond to reviews. Google lets you do all of this and more.

There are many interactive features that can help you become the trusted jewelry expert in your area.

Always focus on the needs of your audience and take advantage of all the community building features Google offers.

2. Introduce your jewelry business.

When customers search online for an engagement ring or jewelry gift, you are what people can see. Most people will not know you and have never visited your store.

The first impression you will make is when your Google My Business profile appears in search results or on Google Maps.

Photos become your best marketing tool, so it’s important to show both the exterior and interior of your store, as well as a good view of the jewelry styles and collections you offer. Photos of you and your staff are also a great way to put a face to your business, as people like to do business with friends.

Ultimately, the more information you provide to a potential customer, the more likely you are to win them over.

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3. Learn more about your audience.

The Google My Business dashboard is a wealth of information. You can get insights into your audience and how your jewelry business is performing in Google search results.

In the analytics area of ​​the platform, you can see what keywords people are searching to find your store and how they discovered you.

Google also shows you a breakdown of actions taken on your business listing and which photos have been most viewed in your profile.

With the right type of UTM markup, you can track clicks from your Google My Business profile to your website and quantify the traffic generated and the number of sales you have made.

4. Optimize your profile for local SEO.

Google My Business was created by Google required for local SEO. Its only but is to help people in their town or city find local businesses that meet their needs. Obviously, if someone is located in a different area that isn’t nearby, then you won’t be seen.

When someone searches for a specific keyword or service in their area, Google wants to show the best possible choice among all the businesses registered there. If your ad is relevant, Google is more likely to promote you.

As Google helps more searchers find what they are looking for, Google is rewarded with repeat loyalty and you are rewarded with a new visitor to your website or store. Google search results become a self-fulfilling prophecy.

Local SEO should always be a central part of your marketing strategy, if it isn’t already.

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